Targeted Marketing Campaign
Proteus Group


Objective: Proteus Group is a rapidly growing new company specializing in architecture, interior design, engineering and planning, with an emphasis on the healthcare market. The company had established a strong corporate identity, and wanted to create awareness and generate new business within the healthcare industry through a targeted business development campaign.

Solution: BizBuzz developed an innovative campaign utilizing four postcards and a dimensional package. The design used the famous DaVinci illustration of The Vitruvian Man, which has a distinct, architectural feel. The campaign was eye-catching and playful, using portions of the image for the postcards, and culminating with a dimensional package containing a poster and check-up theme notepad with an attached reply card.