Targeted Marketing Campaign
Healthcare Development Partners


Objective: HDP wanted to reach out to high-level hospital administrators informing them of their services and gaining a meeting.

Solution: BizBuzz developed a direct mail piece designed to capture the attention of hospital CEOs, CFOs and COOs. The cover featured an eye-catching graph depicting how HDP substantially improved the financial status of one hospital, and the inside included a testimonial by the hospital's CEO. The piece utilized several strong offers including an in depth case study of the hospital featured in the piece.