
Media and Corporate Identity
BeauJolie By Victoria

Objective: Owners of a well-established banquet hall took
over a new site for larger social and corporate events. Renaming
it BeauJolie By Victoria, the owners wanted to publicize their acquisition
and establish a new corporate identity for the site as a premier
private dining facility.
Solution: To create widespread publicity, BizBuzz developed
a media strategy that included a news release targeted at major
Chicago media. All large, local newspapers and television stations,
and several AM radio stations, picked up the story. BizBuzz also
developed a new corporate identity for BeauJolie, creating a logo,
capabilities folder, letterhead and business cards.
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